Brandweek’s Obituary Proves Premature
In this instance, the returning name does not belong to an agency or an executive but to an industry trade publication: Brandweek, which chronicled the world of consumer product marketing for almost...
View ArticleCoca-Cola to Run Its Own Game During the Super Bowl
Coca-Cola is hoping some cross-media storytelling can maximize its estimated $11 million-plus Super Bowl ad spend and that consumers are up for another game during the Big Game. The cola giant on...
View ArticleFacebook Has Opened Up A New Front In Its War With Google For The Future Of...
The cash register rings. Who gets the credit? That’s the crucial question in advertising these days—particularly in Internet advertising, where it’s easy to track clicks and links but often hard to pin...
View ArticleThe Dirty Little Secret About Location-Targeted Mobile Ads
Tom MacIsaac is the CEO of Verve, a leader in location-based mobile advertising. As Sir Martin Sorrell said, location targeting in mobile is the holy grail of marketing. Reaching consumers when they...
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